Business Direct Marketing
Business Direct Marketing. - Over 21,000 different business list segments or SIC Codes, and hundreds of specific Job Titles and contact names. You may define your list criteria by sales volumes, number of employees, geography, years in business, new businesses (updated weekly), home-based businesses, and much much more.
Your market analysis should include:
- finding out what customers exist, what their typical needs are.
- What customers bring you your best results (target markets)
- What products or services you might Taylor to meet their needs
- How the customers prefer to receive and use your products and services
- What your competitors are doing
- What pricing you should use
Contact us or call
800-884-8395 to talk with a direct marketing consultant.
One hidden expense to avoid:
When your business direct mail reaches a business address only to sit on the desk of an undecided secretary you lose any chance of a response, it is wise to design your business marketing piece look like personal communication from one business executive to another, this means target the executive that can actually make the decision to buy! You might also use high quality paper, and a postage stamp instead of an indicia or postage meter, mailing it first class instead of bulk third class is also a worhty investment.
Time your responses:
For results within a certain time frame you might want to add a limit to your offer, sort of a special promotion that will expire sooner to create a more timely "call to action".
It is also a financially sound decision to limit your business direct marketing so that you don't produce more leads than your sales office can respond to quickly, for example if your expected response rate is two percent you might generate twenty leads per month from one thousand business direct mail pieces, this might be perfect to keep a full time sales person busy if selling your product requires a lot of customer contact.
When you qualify a B2B direct marketing prospect you are doing a service to your bottom line, a reply card that outlines the offer and asks for a response is doing half the job of qualifying your client base, it should be specific to your deal. If gathering detailed information is a primary goal you might do well to consider sending a business direct mail piece in the form of a survey or questionnaire, here responses of 20 to 30 percent can be expected.
It is cost efficient to keep your b2b message short, using at most 2 sided 8 and a half by 11 inch creative, preferrably using multiple choice questions rather than to a fill-in essay format resoponse.
Mail this out with a business reply envelope and it can be a priceless targeting tool for your advertising dollar.
Exact Business Direct Marketing