Bankruptcy List. If a potential client does a search for your company, will your marketing hold up to the strict standards you expect? is your image done properly with integrity? We can be a reliable long term source of revenue for years to come. Below you will find some Excellent Ideas for marketing your business to:
Direct mail and telemarketing are effective ways for consulting and professional services to produce leads. Read the following suggestions to learn how to successfully manipulate it.
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If you are standing outside someone's door, you already know them in a sense, you know their neighborhood and possibly their issues enough to speak with them on a more intimate level than over the phone. Bankruptcy is where this is needed, it is a sensitive subject most will not want to discuss with a stranger... in that right you know it all enough to put together a direct mail piece that would appeal to their issues.
Even though if you were welcomed in you might do a better sales pitch you could not do it in the time span of results that a piece of mail directed to 5000 addresses and so it has been proven repeatedly that a mail piece has more potential to reach the people who would be interested in hearing your pitch while you list thier bankruptcy options.
Of course it does not hurt to extend special discounts or offering them somthing that is special for past bankrupt clientswho respond by a certain date or adding extra bonuses, many times you will find that giving stuff for free is the determining factor in getting the most from your bankruptcy prospect list.
In developing any business there are many forms of direct response marketing ideas available, it would be wise to purchase a bankrupt list that will give you the most goegraphicaly targeted audience, they will be the responders, they are the interested BK prospects to sales letters, newspaper inserts, phone book advertisement, direct mailings and direct mailing coupon envelopes; but it goes beyond this because once you break through the inertia, any reaction can yield an output of very qualified lead prospects turning the tables and contacting you.
These people that were bankrupt in the past are presold on the idea of working with you after reading your offer, your piece of direct mail has a further advantage in this situation because now it is known that most people who will work with you once will buy from you again; so whatever up front money you spend on a promotion to bring them into your office is well spent because your future is opened to returned investment.
Once you find that your BK marketing is effective then you need to know how to do more of the same. A good formula is typically finding the problem, agitating the issue to the forefront and solving the distress, (fear and greed play well here also).
In a mail piece you can detail the pain of a situation, shaking up that issue so that all that is left is to come in and show how to take action right now. Tell their story give it a happy ending.
If you want to kick-start your business into life changing money spend your marketing dollar on a carefully planned and powerful direct mail campaign.
For consultants, attorneys, accountants, advertising agencies, public relation firms, and other organizations and individuals offering professional services that will benefit bankruptcy prospects, direct mail provide effective means of generating a controlled quantity of highly qualified leads quickly and at low cost. A majority of consultants are unsuccessful with direct mail - largely because they do not understand how it works or how to use it. The Following are some suggestions on how to successfully use direct mail to generate new business for consulting or professional services.
For consultants, attorneys, accountants, advertising agencies, public relation firms, and other organizations and individuals offering professional services, direct mail provide effective means of generating a controlled quantity of highly qualified leads quickly and at low cost. A majority of consultants are unsuccessful with direct mail - largely because they do not understand how it works or how to use it. Following are some suggestions on how to successfully use direct mail to generate new business for consulting or professional services
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