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Direct Mail Lists - Facts:
we have the most comprehensive database and the most complete interactive online list order service available on the internet. A speciality order catalogue sent a letter with the catalogue in addition the letter which was already inside. Who are the competitors? How do they promote themselves? Lets see their material. Or use italics - and even a different colour - for emphasis. And the fact that the creative department has produced 20 of them will not make them any better than if they had come up with one brilliant idea on the back of an envelope.
You must, therefore, go hell for leather after the right people. All this, you will rightly think, adds up : Don't take enquiries or customers for granted. Something thatListingsyou and what you are proposing them, and what you know about them - or think you do. Rank your ezine or electronic magazine with an newsletter or ezine directory of electronic publicizing magazines.
You may be able call upon the facilities, for instance, of a research department - something few agencies offer let alone a proper media department. "James webb young, the best creative director j w thompson ever had. My only criticism would be the opening sentence 'i refer your outstanding amount of 313. Perhaps one of the greatest examples ever of creating desire for something comes from a famous advertisement written by john caples 65 years ago - 'they laughed when i sat down at the piano'.
In my experience and that of every colleague i have spoken all over the world, nine times out of ten a longer letter making the same proposition will substantially outpull a short one. Maximize your shop success with search engine placement and monitor traffic.
More about Direct Mail Lists. See Also: Prospect List and Direct Marketing Lists.