Business Marketing Lists and Targeted Mailing List information: -time or off-line crediting carded people. I pointed out that nowadays, if you want succeed in , you have add value. I have never seen anyone take so much trouble. Accordingly, you have substantial fixed costs before you start.
There were many things wrong with the letter, but one in particular was very simple. Obviously its easier sell something cheap than sell something expensive just as its easier sell a product with no competition than an old product with lots of competition. The trick was that they called it 'portfolio' and related it share prices. During this stage you must not only explain your prospects what the product is and compare it with previous alternatives, but also persuade them that what you offer is better than the competition.
In mailings for my own i gave four options: Yes; no; not now but keep in touch; and bright idea wrong person. Your writing has no other purpose; so you can put in any element - odd, funny, dramatic, tragic - that will hold their attention.
Thus, you see, the basis of a selling argument - and a good letter - is formed. But quite apart from testing media themselves there are a number of other things you can do. They may even end up liking you. Claude hopkinsthe man who said the final word on testing - over 60 years ago - was claude hopkins.
And the fact that the creative department has produced 20 of them will not make them any better than if they had come up with one brilliant idea on the back of an envelope. Mark your calendar with this agenda.
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